MagicReply vs NiceJob
NiceJob and MagicReply are different kinds of tools. NiceJob sells review requests and marketing to local service businesses. MagicReply drafts replies to the Google reviews you already have. This page puts the two price lists side by side so you can see which one does the job you need.
We opened the NiceJob pricing page on November 11, 2026. Every NiceJob plan, price, and feature below is what that page showed on that day, in USD. Prices change, so check their page before you decide. The MagicReply figures come from our own pricing page.
What each product is for
NiceJob Starter asks for reviews. At $95 per month, their pricing page lists review requests by SMS and email, review widgets for your website, auto-posting reviews to social, a staff leaderboard, and a reviews microsite. MagicReply drafts the reply. You connect your Google Business Profile, open a review, and get a reply written for that review in your voice, which you can edit before you post it to Google. Pro on NiceJob, at $135 per month, is where their pricing page puts AI Replies, which it describes as auto-written review replies, along with rebooking reminders, referrals, email broadcasts, NPS surveys, and competitor tracking.
MagicReply does not send review requests by text or email, and it does not offer rebooking reminders, referrals, email broadcasts, NPS surveys, competitor review tracking, or a done-for-you website. If those are what you are shopping for, MagicReply is not the tool for that job. If your reviews are already coming in and the part you fall behind on is answering them, that is the part MagicReply does.
NiceJob and MagicReply side by side
NiceJob column: their pricing page as read on November 11, 2026. MagicReply column: our pricing page and plan limits.
| Feature | NiceJob | MagicReply |
|---|---|---|
| Monthly price (USD) | Starter $95 per month. Pro $135 per month. | Free $0. Pro $19.99 per month. Business $49.99 per month. |
| Ways to start | A 14-day trial. | A Free plan that is not a trial. Pro and Business include a 7-day trial. |
| Contract | No contract, per their pricing page. | Cancel a paid plan anytime from account settings. |
| Review requests by text and email | Starter and Pro. | Not offered. |
| Written replies to reviews | AI Replies, listed as "auto-written review replies", on Pro only. | AI drafts on every plan. Free: generate up to 15 and post up to 5 to Google in total. |
| Replies written and posted for you | AI Replies, on Pro. | Auto-reply on Pro and Business. Not on Free. |
| Rebooking reminders, referrals, email broadcasts, NPS surveys, competitor tracking | Pro. | Not offered. |
| Done-for-you website | Sites add-on, $99 per month plus a $199 setup fee. | Not offered. |
The prices, with what each one buys
On NiceJob, a reply written for you is on Pro at $135 per month, and that price also buys review requests and the marketing tools listed above. On MagicReply, Pro at $19.99 per month buys unlimited AI replies for one Google location and auto-reply, which writes and posts replies to new reviews for you. Business at $49.99 per month adds more locations and team access. The two prices do not buy the same things, so compare them against the job you need done, not against each other.
NiceJob also lists a Sites add-on at $99 per month plus a $199 setup fee for a managed website. Their page says there is no contract and that the trial lasts 14 days. You can cancel a MagicReply paid plan anytime from your account settings. Free plan: generate up to 15 AI replies and post up to 5 to Google in total, no credit card required. The Free plan does not auto-reply. Auto-reply is part of Pro and Business, and both include a 7-day trial.
Using a review-request tool and a reply tool together
Asking for reviews and answering them are two separate chores. Some businesses ask by hand, at the counter or in a follow-up text, and only need help with the replies. Others use a review-request tool and answer every review themselves. If you already pay for a tool that sends requests and it does not write replies on your plan, MagicReply can sit next to it: it reads the reviews on your Google Business Profile, wherever they came from.
If you want help writing your own request messages, our review request templates are free to copy. Birdeye, Podium, and Reputation.com each have their own comparison page: /vs/birdeye, /vs/podium, and /vs/reputation.
Questions this page answers
Draft a reply to one of your Google reviews
Connect your Google Business Profile and MagicReply drafts a reply you can edit and post. Free plan: generate up to 15 AI replies and post up to 5 to Google in total, no credit card required.