You can ask customers for a Google review. You cannot pay them for it, ask only the happy ones, or hand them the words. These are messages that stay inside those rules.
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Google’s prohibited and restricted content policy for Maps was checked on 10 November 2026. It says merchants may solicit or encourage content that represents a genuine experience, as long as they do not offer incentives or try to influence the rating or the words. The same page says merchants may not offer payment, discounts, or free goods or services in exchange for a review, a revision, or the removal of a negative review.
It also says not to discourage or prohibit negative reviews, and not to selectively solicit positive reviews. When you ask, do not require or pressure people to rate or write a review while they are on the premises, and do not request specific content. The policy names two examples: staff quotas, and asking for a review that identifies a staff member.
Separately, the Help Center article Manage customer reviews says you can create a link or a QR code and share it, including in thank-you emails. Checked the same day. Create that link inside your Business Profile and paste it into the messages below. This page does not give you a link, because each business has its own.
Replace every bracket. Use the customer’s real first name only if you already know it from the visit, and do not add their full story, their purchase, or their account details. Send the message to people who had a genuine experience with you, not to a purchased list and not only to the visits you remember as perfect.
One ask is enough. A second text the next day is pressure. The in-person sentence is something you say once, and then you hand them the receipt and go back to work. Do not watch them write the review.
Send it after the visit, to people who were actually customers. Put your real review link where the brackets are.
Subject: Thank you for visiting [Business name] Hi [first name], Thank you for coming in on [day]. If you have a minute, a Google review helps other people decide whether to visit. Here is the link: [paste the review link from your Business Profile] There is no offer attached. Whatever you write is up to you. [Your name] [Business name]
Keep it to a few lines. A text is easy to ignore, which is fine. One message is enough.
Hi [first name], this is [your name] at [Business name]. Thank you for coming in today. If you want to leave a Google review, here is the link: [paste the review link]. No reply needed.
One sentence and the link or QR code. Do not add a star graphic that implies they should choose 5.
Enjoyed your visit? You can leave a Google review here: [paste the review link or print the QR code from your Business Profile].
Say it after you have finished helping them, then stop. Do not stand there while they type.
If you have a minute later, we have a Google review link on the receipt. You are welcome to use it. There is nothing to claim if you do.
If a template you found elsewhere includes any of the following, delete that line before you send it. The policy quotes above are the reason.
“Leave a review and get 10% off” is an incentive. So is a free dessert, a raffle entry, or a donation you make only if they review. Google’s policy forbids incentives for posting a review or for changing or removing one.
“If you loved it, please review us. If not, tell me instead” routes the public record toward praise. The policy says not to selectively solicit positive reviews and not to discourage negative ones.
Do not hand over “please write that Maya was amazing.” The policy says not to request specific content, including content that identifies a staff member, and not to give staff a quota of reviews to collect.
The policy says not to require or pressure people to rate or review while they are on the premises. A link they can use later is different from watching them tap stars at the counter.
Asking and answering are different jobs. A review with no text still deserves a short reply, which the no-comment guide covers. A mixed review needs both halves answered, which the 3-star guide covers. Do not reply with “thanks for the 5 stars” if they left 2. Read the stars and the words.
If you are trying to move a rating from 4.2 to 4.5, the review calculator shows how many new 5-star reviews that takes. It is arithmetic, not a promise that those reviews will show up, and it is not a reason to ask only your happiest customers. New reviews that are not 5 stars are still legitimate reviews.
MagicReply does not send these requests for you from this page. It drafts replies once a review exists, for you to edit before posting. The request itself should come from a person at the business, with your own link, and without a reward attached.
Connect your Google Business Profile and MagicReply drafts a reply for each review, in your voice, ready for you to edit and post.