Product Updates

What's New at MagicReply

We're continuously improving MagicReply to help you respond to reviews faster and smarter. Here's what we've been working on.

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Chrome Extension 2.0

Completely overhauled Chrome extension — AI replies now auto-inject directly into Google's review textarea, no copy-paste needed. Added tone and length selectors, generation timeout with cancel, retry on error, character count, and a reliable JWT-based auth flow.

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Per-Location Voice Profiles

Voice profiles are now per-location instead of per-business, so each storefront speaks in its own voice. Edit voice traits inline, see learning progress and source replies, and auto-extract your voice from the first 10+ replied reviews when you connect.

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Collections & Website Widgets

Handpick reviews for your website widget with a visual review picker, or let filters do the work. New grid and carousel layouts, live widget preview with syntax-highlighted embed code, and one-click embed for any website.

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Review Request Emails

Send professional review request emails directly through MagicReply — no more mailto links. Emails go out via Resend with your branding, and each location gets a direct Google review URL you can share anywhere.

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Smarter Onboarding

Try a live AI demo before connecting Google, browse industry-specific sample reviews, and see a stats banner the moment you activate. Plus post-reply celebrations for free plan users, explicit billing disclosure, and clearer trial messaging.

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Free Plan: 5 AI Replies

Bumped the free plan from 3 to 5 AI replies. Added a persistent usage meter on the Reviews page, clear free-tier messaging, and contextual upgrade prompts so you always know where you stand.

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Google Business Profile Revamp

Edit per-location profiles, search and bulk-select locations, and access expanded business data including hours, categories, and metadata. The Integrations page is now a dedicated Google Business hub.

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Mobile & Performance

Sticky pagination on mobile, vertical analytics tabs, improved auto-reply editor layout, and focus traps for accessibility. Under the hood: lazy-loaded hero images, WebP assets, rAF-optimized animations, and AI crawler access for better SEO.

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Auto-Reply Rules Engine

Configure rules to auto-respond based on star rating, keywords, or sentiment. Set response delays, approval workflows, and override options to stay in control while saving hours every week.

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Bulk Reply Generation

Generate and post replies to multiple reviews at once. Select reviews from your inbox, generate AI responses in batch, review them all, and post with a single click.

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Analytics Dashboard

Track response rates, sentiment trends, and review metrics over time. Understand how your reputation is evolving with visual charts and exportable reports.

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Improved Response Quality

Enhanced AI model for more natural, context-aware replies. Responses now better reference specific details from each review and match your brand voice more accurately.

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Brand Voice & Tone Selection

Choose from 10 tones — professional, friendly, apologetic, appreciative, confident, humorous, sarcastic, empathetic, enthusiastic, and casual — for your AI-generated replies. Set different default tones for different star ratings.

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Team Collaboration

Invite team members with role-based permissions and approval workflows. Managers can review and approve replies before they go live.

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Website Review Widget

Embed a review widget on your website to showcase your best Google reviews. Works with any website builder -- one line of code, zero maintenance.

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Voice Profile

Extract your brand voice from existing replies. MagicReply analyzes your greeting style, sign-off, vocabulary, and tone — then writes just like you do.

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Faster Reply Generation

60% faster AI response generation across all plans. What used to take several seconds now happens in under a second, so you can move through reviews faster than ever.

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Google Business Profile Integration

Connect your Google Business Profile and manage all your reviews from one dashboard. Secure OAuth login, automatic review syncing, and one-click reply posting.

Try the Latest Features

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