Templates · Salons, barbers & spas

Salon and Spa Review Response Templates and Examples

Replies for the Google reviews salons, barbershops and spas get, from a stylist praised by name to a color that came out wrong. Swap in your details, keep the specifics, and sign with your own name.

Free plan: 15 AI replies in total, no credit card required.

How to use these templates

  • Replace everything in [brackets], and keep the details the client gave you: the stylist, the service, the color they wanted.
  • Pass praise on to the stylist or therapist by name; keep complaints about a team member off the public reply.
  • Sign with a first name and role. "[Your name], Owner" reads better than "The Team".
  • Keep refunds, redo offers and prices out of the public reply.

Replies to positive salon and spa reviews

Name the stylist and the service. A reply that mentions the balayage or the massage shows someone actually read the review.

A stylist praised by name

Example review

“Ashley nailed my balayage. Exactly what I showed her in the photo.”

Reply

Thank you, [Name]! I've shown Ashley your review, and it made her day. Enjoy the new color, and we'll see you for your next appointment. [Your name], [Salon]

A relaxing spa treatment

Example review

“The most relaxing massage I have had in years. The room was quiet and warm.”

Reply

Thank you, [Name]! A quiet, warm room is exactly what we want every guest to walk into. I'll pass your words on to [therapist]. We hope to see you again soon. [Your name], [Spa]

A first-time client

Example review

“First time here after moving to the area. Found my new salon.”

Reply

Welcome to the neighborhood, [Name], and thank you for trying us! We're so glad it felt like the right fit. See you next time. [Your name], [Salon]

Rating only, no text

Example review

“(5 stars, no comment)”

Reply

Thanks for the 5 stars, [Name]! We appreciate it. [Your name], [Salon]

Replies to mixed reviews

Thank them for what they liked, take the complaint seriously, and say what is changing.

Loved the cut, waited past the booking

Example review

“Love the cut, but I waited 25 minutes past my booking time.”

Reply

Thank you, [Name]. I'm glad you love the cut, but 25 minutes past your booking isn't fair on your time. We're [leaving more time between color appointments] so bookings start when they should. I hope the next visit runs on time from start to finish. [Your name], [Salon]

The final price was higher than expected

Example review

“Color looks great but the final price was a lot more than what I was told.”

Reply

Thanks for the honest feedback, [Name]. Color pricing depends on [length, thickness and how much product we use], and that should be explained at the consultation, not at the front desk. We're asking every stylist to confirm a price range before starting. Please contact me at [phone or email] if you'd like to go through it. [Your name], [Salon]

  • Explains how pricing works in one sentence
  • Keeps the amounts private

Replies to negative salon and spa reviews

Apologize, name the problem, and give a direct way to reach the owner or manager. Agree on any fix privately.

A cut that went too far

Example review

“Asked for a trim and they took off four inches. I am devastated.”

Reply

[Name], I'm so sorry. Losing that much length when you asked for a trim is upsetting, and it should not happen. I'd like to talk with you about how we can help; please contact me at [phone or email]. [Your name], Owner, [Salon]

  • Does not argue about what was asked for in the chair

Color that turned out wrong

Example review

“Went in for ash blonde and came out brassy orange.”

Reply

[Name], I'm sorry. That's not the color you came in for, and I understand how disappointing that is. Please reach me at [phone or email] so we can talk about next steps with our senior colorist. [Your name], Owner, [Salon]

Skin reaction after a treatment

Example review

“My face broke out in a rash the day after my facial.”

Reply

[Name], I'm sorry, and thank you for telling us. We take any reaction seriously and want to understand what happened. Please contact me directly at [phone or email] so we can go over the products used. [Your name], Owner, [Spa]

  • Does not diagnose the reaction or blame a product
  • Follow up the same day

Cleanliness concern

Example review

“The pedicure tub didn't look clean and the tools weren't wrapped.”

Reply

[Name], thank you for raising this. Hygiene comes first here. [We clean and disinfect each basin between clients and open sealed tools in front of every guest.] I'm checking that this happens every time, and I'd like to hear more; please reach me at [phone or email]. [Your name], Owner, [Salon]

  • Only describe a cleaning routine you actually follow

A last-minute cancellation by the salon

Example review

“My stylist cancelled an hour before my appointment. Second time.”

Reply

[Name], I'm sorry. Twice is too many, and an hour's notice leaves you stuck. I'm looking into why this happened. Please contact me at [phone or email] and I'll get you booked at a time we keep. [Your name], Manager, [Salon]

Tricky situations

Some reviews are about a policy or a staff change rather than the service. Stay polite and factual.

Complaint about a no-show or deposit policy

Example review

“Charged me a no-show fee because I was 15 minutes late.”

Reply

Thanks for the feedback, [Name]. We understand a fee is frustrating. We hold [the full appointment time] for each client, so a late arrival can leave us unable to fit the service in before the next guest. If something outside your control happened, please contact me at [phone or email]. [Your name], [Salon]

A favorite stylist has left

Example review

“Where is Jess? Nobody told me she left.”

Reply

Hi [Name], thank you for asking. Jess moved on in [month], and we know many of her clients miss her. We should have let you know. [Stylist] specializes in [the same kind of work], and we'd love to book you in with them: [phone or booking link]. [Your name], [Salon]

  • Does not share where the stylist went or why they left

Write these in seconds instead

Templates are a starting point. Every review is slightly different, and the best replies mention exactly what the client said. MagicReply for salons and spas drafts a reply to each Google review in your salon's voice, so you can edit and post it between clients. With auto-reply rules you can post thank-yous to 5-star reviews automatically and keep every complaint for yourself.

For more on complaints, read how to respond to negative reviews. For other kinds of business, see the general review response templates, or paste a review into the free reply generator.

Frequently asked questions

Reply to every review before the next client sits down

Connect your Google Business Profile, and MagicReply drafts a reply for each review that you can edit and post in a click.