What a public reply has to leave out
A law firm review is public the moment it is posted, and so is the reply under it. The safest reply does two jobs: it shows a person at the firm read the review, and it moves anything specific off the page. It does not confirm that the reviewer is a client. It does not deny it either. It does not describe a matter.
That means the reply skips the kind of work, the court, the other party, the result, the strategy, the fee, and the dates, even when the review includes them. A reviewer may choose to share those details. The firm does not have to adopt them. If something in the review is wrong, the correction belongs in a private call, not in a paragraph the next reader can quote.
This page is not legal advice. It is a set of examples for the public writing problem. The rule that binds the firm is the one in its jurisdiction, and a reply should get the same review as any other statement the firm puts its name on.
Write the reply for the review in front of you
Templates are a starting point, and every review is slightly different. MagicReply for professional services drafts a reply to each Google review in a calm firm voice. The draft thanks the reviewer without confirming a client or describing a matter, and someone at the firm edits and approves it before it posts.
A reply does not change the arithmetic of the firm’s average. The Google review calculator shows how many new 5-star reviews it takes to move an average, and it runs in the browser with no account. For the rest of the writing guides, start at review reply guides. For complaints in general, read how to respond to negative reviews. For other kinds of business, see the review response templates, or paste a review into the free reply generator.
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