Replies for the Google reviews a roofing company gets, written so they never mention insurance, a claim, a deductible, an adjuster, or that a carrier is paying. A leak that came back, nails in the yard, a day that ran long, and a price that changed after the tear-off are job problems. These examples are not insurance, roofing, or legal advice. Swap in your details and sign with a real name.
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Thank them and pass the compliment to the crew. Leave out the street, the dollar amount, and whether anyone else is paying for the job.
Example review
“The tear-off was neat and the crew swept the yard before they left.”
Reply
Thank you for the kind words about the tear-off. A clean job and a swept yard are what we ask of the crew, and we are glad that came through. [Your name], [Role] [phone]
Example review
“The crew arrived when they said they would and finished the same day.”
Reply
Thank you for saying the crew arrived when they said they would. Showing up on time matters to us, and we appreciate you writing. [Your name], [Role] [phone]
Example review
“Everyone on the crew was polite and the roof looked even when they were done.”
Reply
Thank you for the kind note about the crew. We are glad the roof looked even and that the team stayed polite. [Your name], [Role] [phone]
Example review
“They showed up at the start of the day and told us what the day would look like.”
Reply
Thank you for mentioning the start of the day. We want the crew to say what the day will look like before work begins. [Your name], [Role] [phone]
Example review
“(stars only, no comment)”
Reply
Thank you for the rating. We appreciate you taking the time to leave one. [Your name], [Role] [phone]
Thank them for the good part, own the long day or the rough edge in general terms, and give a name and a number. Do not agree to a figure.
Example review
“The day ran long and the crew was still on the roof after dark, but they stayed polite.”
Reply
Thank you for the feedback, and we are sorry the day ran long. We are glad the crew stayed polite. If you would like to talk about the day, please call [Name] at [phone]. [Your name], [Role] [phone]
Example review
“The work was loud all afternoon, but the crew finished and the yard was mostly clear.”
Reply
Thank you for saying this. A loud afternoon is hard to live with, and we are glad the crew still finished. Please call [Name] at [phone] if you want to talk about the day. [Your name], [Role] [phone]
Example review
“Someone answered my question, but the edge of the roof still looks uneven.”
Reply
Thank you for the review. We are glad someone answered your question, and we are sorry the edge still looks uneven. Please call [Name] at [phone] so we can look at it with you. [Your name], [Role] [phone]
Apologize for the experience they describe, and give a direct way to reach a named person. Do not argue the facts, and do not repeat a street, a dollar amount, or a name.
Example review
“A leak came back after the first rain and water stained the ceiling again.”
Reply
We are sorry the leak came back. Please call [Name] at [phone] so we can look at the roof with you. [Your name], [Role] [phone]
Example review
“Nails were left in the yard. I found them the next morning.”
Reply
We are sorry nails were left in the yard. Please call [Name] at [phone] and we will come back and pick them up. [Your name], [Role] [phone]
Example review
“Elena Brooks said the price changed after the tear-off at 418 Cedar Lane and the new figure was $4200.”
Reply
Thank you for raising this. A price should match what was explained before the tear-off, and we would like to look into what you were told. Please call [Name] at [phone]. We will not discuss a dollar figure in a public reply. [Your name], [Role] [phone]
Example review
“(a low rating, no comment)”
Reply
We are sorry to see this rating. Please call me at [phone] and tell me what happened so we can look into it. [Your name], [Role] [phone]
These are the reviews where a careful reply most often says too much. Stay on the job. Do not correct a bill, a street, or a name in public.
Example review
“An adjuster told me the deductible went up and the insurance claim means a carrier is paying.”
Reply
Thank you for writing. We cannot discuss a bill in a public reply. Please call [Name] at [phone] and we will take it from there. [Your name], [Role] [phone]
Example review
“Elena Brooks at 418 Cedar Lane said the crew left a mess and the bill was $4200.”
Reply
We are sorry to read this. We would like to understand the concern. Please call [Name] at [phone]. [Your name], [Role] [phone]
A roofing review is public the moment it is posted, and so is the reply under it. The next person deciding whether to call will read both. The reply can show that someone on the crew read the review. It cannot mention insurance, a claim, a deductible, an adjuster, or that a carrier is paying. The street, the dollar amount, the person named in the review, the carrier, and whether a claim was filed stay off the page.
A reviewer may choose to post those details. The roofer does not have to adopt them. Repeating a street, a dollar amount, or a name turns a complaint into a public record. If something in the review is wrong, the correction belongs on a phone call, not in a paragraph the next reader can quote. Say that you would like to help, give a name and a phone number, and stop.
The examples on this page are invented. They are not quotes from roofers, and they are not ratings of MagicReply. This page is not insurance, roofing, or legal advice.
A kind review can pass a compliment to the crew. A clean tear-off, a crew that arrived on time, or a yard that was swept at the end is about how the job was run. Leave out the street, the dollar amount, and whether anyone else is paying. Do not repeat the person the review named.
A day that ran long, nails left in the yard, or a leak that came back is about the job they describe, so you can own that without filling in a cause or a material. A price that changed after the tear-off is a private conversation. Do not repeat the amount, the street, or the name. A star rating with no text is a different job. A high rating and no comment gets a short thank-you. A low rating and no comment gets a short apology and a direct number. Neither reply should invent a leak, a bill, or a reason. You do not know which one it was.
Templates are a starting point, and every review is slightly different. MagicReply drafts a reply in the roofing voice so someone can edit it and approve it before it posts. The draft thanks the reviewer without mentioning insurance, a claim, a deductible, an adjuster, or that a carrier is paying.
A reply does not change the arithmetic of the average. The Google review calculator shows how many new 5-star reviews it takes to move an average, and it runs in the browser with no account. For the rest of the writing guides, start at review reply guides. For complaints in general, read how to respond to negative reviews. Plumbers, electricians, HVAC, and remodelers are a different page. Contractor replies have their own page. For other kinds of business, see the review response templates, or paste a review into the free reply generator.
Connect your Google Business Profile, and MagicReply drafts a reply for each review that you can edit and approve before it posts.