What stays off a public reply
A real estate review is public the moment it is posted, and so is the reply under it. The safest reply shows that a person read it, and it moves anything specific off the page. It never confirms a client, a listing, an address, a price, or a closing.
That list is concrete. Leave out client status, including a denial. Leave out the property address, the offer, the price, the commission, the escrow details, and the closing date. Leave out any description of family status or another protected characteristic, even when the review included it. A reviewer may choose to share those details. The agent does not have to adopt them. If something in the review is wrong, the correction belongs in a private call, not in a paragraph the next reader can quote.
This page is not legal or brokerage advice. It is a set of examples for the public writing problem. A reply should get the same review as any other statement the office puts its name on.
Leasing offices are a different page
A complaint about a unit number, a lease fee, or a move-out belongs on the apartment review response templates. That page is for a leasing office. This page is an agent answering a public review without confirming a client, a listing, or a transaction. It does not repeat the leasing examples.
Write the reply for the review in front of you
Templates are a starting point, and every review is slightly different. MagicReply drafts a reply to each Google review in a calm voice. The draft thanks the reviewer without confirming a client, a listing, an address, a price, or a closing, and the agent edits it before it posts.
A reply does not change the arithmetic of the office average. The Google review calculator shows how many new 5-star reviews it takes to move an average, and it runs in the browser with no account. For the rest of the writing guides, start at review reply guides. For complaints in general, read how to respond to negative reviews. For other kinds of business, see the review response templates, or paste a review into the free reply generator.
Frequently asked questions