What stays off a public reply
A heating and cooling review is public the moment it is posted, and so is the reply under it. The next person deciding whether to call will read both. The reply can show that someone on the crew read the review. It cannot repeat the street, a gate or alarm code, a price, an invoice line, a model or serial number, or a refrigerant name. Reviews may include those. Replies do not repeat them. Do not promise a warranty term.
A reviewer may choose to post those details. The company does not have to adopt them. Repeating a street, a dollar amount, a code, a serial, or a refrigerant name turns a complaint into a public record. If something in the review is wrong, the correction belongs on a phone call, not in a paragraph the next reader can quote. Say that you would like to help, give a name and a phone number, and stop.
The examples on this page are invented. They are not quotes from a real company, a real customer, or a real address, and they are not ratings of MagicReply. This page is not mechanical, heating, or legal advice.
A no-cool call, a furnace, a messy attic, and a rating with no text
A kind review can pass a compliment to the crew. Same-day cooling, a furnace install that looked neat, or a maintenance visit that started on time is about how the job was run. Leave out the street, the dollar amount, the model, and the refrigerant name. Do not repeat the person the review named.
No heat after the repair, an attic left messy, or a quote that grew is about the job they describe. You can own the heat and the mess without filling in a cause, a model, or a serial. A price that was higher than the diagnostic fee is a private conversation. Do not repeat the amount, the street, or the name, and do not promise a warranty term. A star rating with no text is a different job. A high rating and no comment gets a short thank-you. A low rating and no comment gets a short apology and a direct number. Neither reply should invent a no-heat call, a bill, or a refrigerant. You do not know which one it was.
Write the reply for the review in front of you
Templates are a starting point, and every review is slightly different. MagicReply drafts a reply in the heating and cooling voice so someone can edit it and approve it before it posts. The draft thanks the reviewer without repeating the street, a gate or alarm code, a price, an invoice line, a model or serial number, or a refrigerant name.
A reply does not change the arithmetic of the average. The Google review calculator shows how many new 5-star reviews it takes to move an average, and it runs in the browser with no account. For the rest of the writing guides, start at review reply guides. For complaints in general, read how to respond to negative reviews. Plumbers, electricians, and remodelers are a different page. Contractor replies have their own page. A roof leak is the roofing page, not this one. Roofing replies have their own page. For other kinds of business, see the review response templates, or paste a review into the free reply generator.
Frequently asked questions