You can say you are sorry the cut or the color was not what they asked for, because they said that. You cannot add the formula, the brand line, or a theory about their hair history. That detail is not for the thread.
If they name a stylist, do not scold that person under the review and do not make excuses for them. Say the salon wants to see the hair in person, and name who at the front desk books that visit.
A fix, if you offer one, is an invitation to come back and have the owner or a senior stylist look. It is not a public promise of a free service, and it is not a debate about whether the photo matches the request.
Tone stays warm and short. A salon reply that sounds like a policy memo loses the next client who is choosing between two shops.
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